Place branding : glocal, virtual and physical identities, constructed, imagined and experienced - Govers, Robert; Go, Frank M. (Basingstoke : Palgrave MacMillan, 2009)
Includes bibliographical references and indexes.
Keywords: Place marketing; Tourism -- Marketing; Place marketing -- United Arab Emirates -- Dubai -- Case studies; Tourism -- United Arab Emirates -- Dubai -- Case studies; Standortmarketing; Markenartikel