Govers, Robert. <br/><br/>
Place branding :  glocal, virtual and physical identities, constructed, imagined and experienced / 
Robert Govers and Frank Go. 
 - Basingstoke :  Palgrave MacMillan,  2009. 
 - xiv, 324 p. :  ill., maps ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780230230736 (hbk.)  RM138.33 0230230733 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing.<br/>Tourism--Marketing.<br/>Place marketing--United Arab Emirates--Dubai--Case studies.<br/>Tourism--United Arab Emirates--Dubai--Case studies.<br/>Standortmarketing<br/>Markenartikel