TY  - BOOK
AU  - Bes,Fernando Trias de
AU  - Kotler,Phillip
TI  - Winning at innovation: the A-to-F model 
SN  - 9780230343436 (hbk.)
PY  - 2011///
CY  - Hampshire
PB  - Palgrave MacMillan
KW  - Technological innovations
KW  - Management
N1  - Includes bibliographical references and index
ER  -