Carlson, Curtis Ray. <br/><br/>
Innovation :  the five disciplines for creating what customers want / 
Curtis R. Carlson and William W. Wilmot. 
 - New York :  Crown Business,  2006. 
 - 356 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references : (p. 305-338) and index. 
<br/><br/><label>ISBN: </label>0307336697 (hbk.) 9780307336699 (hbk.)  RM103.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management--Case studies.<br/>Organizational effectiveness--Case studies.<br/>Creative ability in business--Case studies.<br/>Industrial management--Case studies.<br/>New products--Case studies.