Moore, Geoffrey A.,  1946- <br/><br/>
Crossing the chasm :  marketing and selling disruptive products to mainstream customers / 
Geoffrey A. Moore ; with a foreword by Regis McKenna. 
 - Rev. ed. 
 - New York, NY :  HarperBusiness Essentials,  2006. 
 - xxi, 227 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0060517123 (pbk.) 9780060517120 (pbk.)  RM71.74 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--High technology.<br/>High technology--Marketing.<br/>Technological innovations--Marketing.