Kureemun, Baboo. <br/><br/>
Your customers' perception of quality :  what it means to your bottom line and how to control it / 
Baboo Kureemun and  Robert Fantina. 
 - New York :  Productivity Press,  2011. 
 - xxv, 199 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781439845813 (acid-free paper)  RM142.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Quality of products--Public opinion.<br/>Consumers--Attitudes.