Pearson, Bob,  1962- <br/><br/>
Pre-commerce :  how companies and customers are transforming business together / 
Bob Pearson with Dan Zehr. 
 - San Francisco :  Jossey-Bass,  c2011. 
 - x, 310 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470928448 (cloth)  RM68.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Social media--Economic aspects.<br/>Customer relations--Technological innovations.<br/>Internet marketing.