Strategic international management text and cases - Morschett, Dirk-; Schramm-Klein, Hanna; Zentes, Joachim; SpringerLink (Online service) (Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009)
Keywords: International business enterprises -- Management; Economics/Management Science; Management/Business for Professionals; Management/Business for Professionals; Marketing