Morschett, Dirk-

Strategic international management text and cases / [electronic resource] : by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - ix, 470 p. : ill., digital ; 24 cm.

9783834983329 (electronic bk.)


International business enterprises--Management.
Economics/Management Science.
Management/Business for Professionals.
Management/Business for Professionals.
Marketing.