Strategic international management text and cases / [electronic resource] :
by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
- Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009.
- ix, 470 p. : ill., digital ; 24 cm.
9783834983329 (electronic bk.)
International business enterprises--Management. Economics/Management Science. Management/Business for Professionals. Management/Business for Professionals. Marketing.