Dannenberg, Holger.

Excellence in sales optimising customer and sales management / [electronic resource] : by Holger Dannenberg, Dirk Zupancic. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - xxi, 232 p. : ill., digital ; 24 cm.

9783834987822 (electronic bk.)


Sales management.
Sales promotion.
Economics/Management Science.
Marketing.