Dannenberg, Holger.
Excellence in sales optimising customer and sales management / [electronic resource] :
by Holger Dannenberg, Dirk Zupancic.
- Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009.
- xxi, 232 p. : ill., digital ; 24 cm.
9783834987822 (electronic bk.)
Sales management.
Sales promotion.
Economics/Management Science.
Marketing.