TY  - BOOK
AU  - Oetting,Martin
ED  - SpringerLink (Online service)
TI  - Ripple effect: how empowered involvement drives word of mouth 
SN  - 9783834983725
PY  - 2009///
CY  - Wiesbaden
PB  - Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
KW  - Word-of-mouth advertising
KW  - Business referrals
KW  - Economics/Management Science
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-3-8349-8372-5
ER  -