Oetting, Martin. <br/><br/>
Ripple effect  how empowered involvement drives word of mouth /  [electronic resource] : 
by Martin Oetting. 
 - Wiesbaden :  Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,  2009. 
 - xviii, 151 pages :  illustrations, digital. 
<br/><br/><label>ISBN: </label>9783834983725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Business referrals.<br/>Economics/Management Science.<br/>Marketing.