Muhammad Irdan. <br/><br/>
Consumer preference for green rice in Indonesis :  case studies in Jakarta and Yogyakarta / 
Muhammad Irdan. 
 -  2010. 
 - xv, 309 p. :  ill. ;  30 cm. 
<br/><br/>Thesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2010. 
<br/><br/>References : p. 245-256. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Kebangsaan Malaysia--Dissertations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic--Malaysia.<br/>Consumers' preferences--Indonesia.<br/>Consumer behavior--Indonesia.<br/>Natural foods.<br/>Organic farming.