TY  - BOOK
AU  - Trompenaars,Fons
ED  - Melrose Film Productions (Firm)
TI  - Cross-cultural management
PY  - 1993///
CY  - Brussels
PB  - Video Management
KW  - International business enterprises
KW  - Management
KW  - Social aspects
KW  - Corporate culture
KW  - Cross-cultural studies
KW  - Communication in management
N2  - The programme discuss why management principles lose effectiveness if cultural barriers are crossed
ER  -