Cross-cultural management [videorecording] /
by Fon Trompennars ; produced by Melrose Film Production
- 1 videocassette (VHS) (65 min.) : sd., col. ; 1/2 in. + 1 booklet
The programme discuss why management principles lose effectiveness if cultural barriers are crossed
RM1995.00
International business enterprises--Management--Social aspects. Corporate culture--Cross-cultural studies. Communication in management--Cross-cultural studies.