Cross-cultural management [videorecording] / by Fon Trompennars ; produced by Melrose Film Production - 1 videocassette (VHS) (65 min.) : sd., col. ; 1/2 in. + 1 booklet

The programme discuss why management principles lose effectiveness if cultural barriers are crossed

RM1995.00


International business enterprises--Management--Social aspects.
Corporate culture--Cross-cultural studies.
Communication in management--Cross-cultural studies.