TY  - BOOK
AU  - Boatwright,Peter
AU  - Cagan,Jonathan
TI  - Built to love: creating products that captivate customers 
SN  - 9781605096988 (alk. paper)
PY  - 2010///
CY  - San Francisco, CA
PB  - Berrett-Koehler Publishers
KW  - New products
KW  - Product management
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -