Boatwright, Peter. <br/><br/>
Built to love :  creating products that captivate customers / 
Peter Boatwright & Jonathan Cagan. 
 - San Francisco, CA :  Berrett-Koehler Publishers,  2010. 
 - xiii, 169 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781605096988 (alk. paper)  RM85.30 1605096989 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product management.<br/>Customer relations--Management.