Managerial economics : a strategic approach - Fisher, Timothy C. G., 1959-; Prentice, David; Waschik, Robert G., 1962- (New York, NY : Routledge, 2010)
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
Includes bibliographical references and index.
Keywords: Managerial economics; Game theory