Fisher, Timothy C. G.,  1959- <br/><br/>
Managerial economics :  a strategic approach / 
Timothy C. G. Fisher, David Prentice and Robert Waschik. 
 - 2nd ed. 
 - New York, NY :  Routledge,  2010. 
 - xi, 388 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle. 
<br/><br/><label>ISBN: </label>9780415495097 (hb)  RM603.60 9780415495172 (pb) 0203857127 (eb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.<br/>Game theory.