TY  - BOOK
AU  - Winer,Russell S.
AU  - Dhar,Ravi
TI  - Marketing management
SN  - 9780130387929 [IE]
PY  - 2011///
CY  - Upper Saddle River, N. J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Industrial management
N1  - International edition; Book with ISBN 978136074892 is published in Boston; Includes bibliographical references and index
ER  -