Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer, Ravi Dhar. 
 - 4th ed. 
 - Upper Saddle River, N. J. :  Pearson/Prentice Hall,  2011. 
 - xxi, 506 p. :  ill. ;  28 cm. 
<br/><br/> International edition.  Book with ISBN 978136074892 is published in Boston. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780130387929 [IE]  RM782.50 978136074892  RM743.38 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Industrial management.