Fletcher, Richard,  1940- <br/><br/>
International marketing :  an Asia-Pacific perspective / 
Richard Fletcher & Heather Crawford. 
 - 5th ed. 
 - renchs Forest NSW, Australia :  Pearson Prentice Hall,  2011. 
 - xxv, 654 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781442527720  RM355.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Asia.<br/>Export marketing--Pacific Area.<br/>International business enterprises.