Mooradian, Todd A. <br/><br/>
Strategic marketing / 
Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. 
 - Boston, MA :  Pearson Prentice Hall,  2012. 
 - xxiv, 384 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136028048  RM538.00 0136028047 
<br/><br/><label>LCCN: </label>2010-020497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.