Retail buying : practices and policies in a global economy - Fiorito, Susana; Gable, Myron, 1927- (Boston : Pearson Prentice Hall, 2012)
Introduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process.
includes index
Keywords: Purchasing; Merchandising; Retail trade