Vitale, Robert P. <br/><br/>
Business-to-business marketing :  analysis and practice / 
Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. 
 - Boston :  Prentice Hall,  2011. 
 - xxx, 512 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136058281 (hbk.)  RM446.50 0136058280 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.