Cavana, Robert Y. Applied business research : qualitative and quantitative methods / Robert Y Cavana, Brian L. Delahaye, Uma Sekaran. - Australia : Wiley, 2001. - xvi, 472 p. : col. ill. ; 25 cm. Includes index. ISBN: 9780471341260 RM249.94 Subjects--Topical Terms: Business--Research--Methodology.