Arens, William F. <br/><br/>
Advertising / 
William F. Arens, David H. Schaefer, Michael Weigold. 
 - New York, NY :  McGraw-Hill/Irwin,  2012. 
 - xiii, 498 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078028915 (alk. paper)  RM207.73 0078028914 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.