Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 10th ed. 
 - Boston :  Allyn & Bacon,  2011. 
 - xxiv, 480 p. :  ill. (chiefly col.), col. map ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205693054  RM414.00 0205693059 9780205719112 (pbk.) 0205719112 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.