TY  - BOOK
AU  - Moon,Youngme
TI  - Different: escaping the competitive herd 
SN  - 9780307460851 (hbk.)
PY  - 2010///
CY  - New York
PB  - Crown Publishers
KW  - Marketing
KW  - Competition
N1  - Includes bibliographical references (p. 233-256) and index
ER  -