Moon, Youngme. <br/><br/>
Different :  escaping the competitive herd / 
Youngme Moon ; illustrations by Lynn Carruthers. 
 - New York :  Crown Publishers,  c2010. 
 - xviii, 268 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 233-256) and index. 
<br/><br/><label>ISBN: </label>9780307460851 (hbk.)  RM80.29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Competition.