TY  - BOOK
AU  - Mohd Helmi Abd Rahim
TI  - Daya tarikan, perlaksanaan dan jenis iklan-iklan televisyen di Malaysia: suatu kajian perbandingan strategi kreatif di antara tahun 1984 dab 1989 
KW  - Television advertising
KW  - Malaysia
KW  - Advertising
KW  - Broadcast advertising
KW  - Television broadcasting
N1  - Laporan penyelidikan; projek 44/89; Rujukan ms. 77-78
ER  -