Pitt, Leyland F. <br/><br/>
Marketing for managers :  a practical approach / 
LF Pitt 
 - 2nd ed. 
 - Cape Town :  Juta & Co, Ltd,  2002. 
 - 335 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780702159336  RM106.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.