Skalen, Per. <br/><br/>
Managing service firms :  the power of managerial marketing / 
Per Sk. 
 - New York :  Routledge,  2010. 
 - xii, 185 p. :  ill. ;  24 cm. 
 - Routledge interpretive marketing research ;  11. .
 - Routledge interpretive marketing research series ;  11. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415473262 (hbk.)  RM478.14 0415473268 (hbk.) 
<br/><br/><label>LCCN: </label>2009-040648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries.<br/>Marketing--Management.