Barry, Pete <br/><br/>
The advertising concept book :  think now, design later : a complete guide to creative ideas, strategies and campaigns / 
Pete Barry. 
 - London :  Thames & Hudson,  2008. 
 - 272 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 268) and index. 
<br/><br/><label>ISBN: </label>9780500514054 (hbk.)  RM90.29 0500514054 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising campaigns.<br/>Advertising copy.