TY  - BOOK
AU  - Miller,Dale
TI  - Retail marketing: a branding and innovation approach 
SN  - 9780734610584 (pbk.)
PY  - 2008///
CY  - Prahran, Vic.
PB  - Tilde University Press
KW  - Retail trade
KW  - Marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -