Miller, Dale.

Retail marketing : a branding and innovation approach / Dale Miller. - Prahran, Vic. : Tilde University Press, 2008. - viii, 302 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780734610584 (pbk.) RM152.45


Retail trade.
Marketing.
Branding (Marketing)
Retail trade--Marketing.