Miller, Dale.
Retail marketing : a branding and innovation approach /
Dale Miller.
- Prahran, Vic. : Tilde University Press, 2008.
- viii, 302 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780734610584 (pbk.) RM152.45
Retail trade.
Marketing.
Branding (Marketing)
Retail trade--Marketing.