TY - BOOK AU - Michaelson,Gerald A. AU - Michaelson,Steven TI - Sun Tzu strategies for selling: how to use The art of war to build lifelong customer relationships SN - 0071427309 (pbk.) PY - 2004/// CY - New York PB - McGraw-Hill KW - Sunzi, KW - Selling N1 - Includes index ER -