TY  - BOOK
AU  - Nargunadkar,Rajendra
TI  - Services marketing: texts & cases 
SN  - 9780070682122
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Service industries
KW  - Marketing
KW  - India
KW  - Case Studies
KW  - Customer services
N1  - Includes bibligraphical references and index
ER  -