Nargunadkar, Rajendra. <br/><br/>
Services marketing :  texts & cases / 
Ragendra Nargandkar. 
 - 3rd ed. 
 - New Delhi :  Tata McGraw Hill Education,  2010. 
<br/><br/>Includes bibligraphical references and index. 
<br/><br/><label>ISBN: </label>9780070682122  RM50.74 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing--Case Studies.--India<br/>Customer services--Marketing.