Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 12th ed. 
 - New York :  McGraw-Hill/Irwin,  2011. 
 - xiv, 258 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073529967 (alk. paper)  RM344.30 0073529966 (alk. paper) 9780071221115 (pbk.) 0071221115 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.