TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - M: marketing 
SN  - 9780073404875 (pbk.)
PY  - 2011///
CY  - New York
PB  - McGraw Hill/Irwin
KW  - Marketing
N1  - Title from cover; Includes bibliographical references and index
ER  -