Futrell, Charles. <br/><br/>
ABC's of relationship selling through service / 
Charles M. Futrell. 
 - 11th ed. 
 - New York :  McGraw-Hill Irwin,  2011. 
 - xxxii, 538 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 525-538) and index. 
<br/><br/><label>ISBN: </label>9780073404844 (pbk. : alk. paper)  RM431.10 0073404845 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.