TY  - BOOK
AU  - Venkatesan,M.
AU  - Schmalensee,Diane M.
AU  - Marshall,Claudia
ED  - AMA's Services Marketing Conference (1985 : San Francisco)
ED  - American Marketing Association
TI  - Creativity in service marketing: what's new, waht works, what's developing 
SN  - 0877571791
PY  - 1986///
CY  - Chicago
PB  - American Marketing Association
KW  - Service industries
KW  - Congresses
KW  - Marketing
ER  -