Creativity in service marketing :  what's new, waht works, what's developing / 
edited by M. Venkatesan, Diane M.Schmalensee, Claudia Marshall 
 - Chicago :  American Marketing Association,  1986 
 - 175 p. ;  28cm. 
 - Proceedings series/American Marketing Assocition .
<br/><br/><label>ISBN: </label>0877571791 
<br/><br/><label>LCCN: </label>85-026785 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Congresses<br/>Marketing--Congresses