Rose, Chris,  1956- <br/><br/>
How to win campaigns :  communications for change / 
Chris Rose. 
 - 2nd ed. 
 - London :  Earthscan,  2010. 
 - ix, 381 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [331]-358) and index. 
<br/><br/><label>ISBN: </label>9781849711937 (hbk.)  RM99.33 9781849711142 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social action.<br/>Communication in social action.<br/>Social marketing.<br/>Persuasion (Psychology)<br/>Publicity.