TY  - BOOK
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising: what the copywriter should know about the creative side of the business 
PY  - 1981///
CY  - Belmont, Ca.
PB  - Wadsworth Publishing Co.
KW  - Advertising copy
KW  - Problems, exercises, etc
N1  - Includes bibliographies and indexes
ER  -