TY  - BOOK
AU  - Fioroni,Michele
AU  - Titterton,Garry
TI  - Brand storming: managing brands in the era of complexity 
SN  - 9780230222434
PY  - 2009///
CY  - Basingstoke [England]
PB  - Palgrave MacMillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - 'This book was originally published as Brand storming : Gestire la marca nell'era della complessitby Morlacchi Editore, Perugia, Italy'--T.p. verso; Includes bibliographical references (p. 198-214) and index
ER  -