Fioroni, Michele. <br/><br/>
Brand storming :  managing brands in the era of complexity / 
Michele Fioroni and Garry Titterton. 
 - Basingstoke [England] :  Palgrave MacMillan,  2009. 
 - x, 223 p. ;  25 cm. 
<br/><br/> 'This book was originally published as Brand storming : Gestire la marca nell'era della complessitby Morlacchi Editore, Perugia, Italy'--T.p. verso. 
<br/><br/>Includes bibliographical references (p. 198-214) and index. 
<br/><br/><label>ISBN: </label>9780230222434  RM138.40 0230222439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)