TY  - BOOK
AU  - Machado,John
TI  - Creating desire
SN  - 9839914901
PY  - 1996///
CY  - New York
PB  - Sympress Book
KW  - Advertising
KW  - Creative ability
KW  - Marketing
KW  - Consumer
KW  - Research
N1  - Includes index
ER  -