Machado, John. <br/><br/>
Creating desire / 
by John Machado. 
 - New York :  Sympress Book,  1996. 
 - 229 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9839914901  RM35.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Creative ability.<br/>Marketing.<br/>Consumer--Research.